The psychology of real estate: What makes a buyer fall in love with a home? - Addisons Advisory Group

The psychology of real estate: What makes a buyer fall in love with a home?

Sure you love your home, but what is the secret to making potential buyers fall for it too? Our property experts have spilled on what to consider when preparing a home primed to sell, and guaranteed to make potential buyers fall in love.

First impressions

The styling and marketing of your home should be geared towards that first impression, at this point they aren’t looking at floor plans or taking in details. They are after the right ‘feel’ which can only be created through aesthetics, ambience and presentation.

Statistically, you have just eight seconds for potential buyers to fall deeply in love, and creating the right feel, can be as simple as recalling what you felt when you bought the property.

What gave you that ‘home’ feeling? Did it smell good, feel peaceful or was it well-organised? Get your head in that space and remember that feeling, then think about the actions that can replicate that.

Colour

Start by ensuring your colour palette appeals to your broadest buyer pool.

White, off-white, cream or grey paint on the walls and mid-tone floor colours like grey or taupe are perfect,If you’re staining floorboards, pick mid-tone stains like walnut, grey or oak. They have universal appeal.